Maldives on Indian Cinema

The Maldives will be showcased in the Indian Cinema for a two a week period. This promotion is a result of a deal between the Maldives Marketing & Public Relations Corporation (MMPRC) and PVR Cinemas pan-India.

Videos promoting the Maldives will be shown in all PVR owned cinemas of India for the two week duration. This promotion is timed to commence in the beginning of summer. Consequently it is believed that this campaign will gain the attention of Indian summer holidaymakers.

During the promotion period, some big budget Bollywood movies is scheduled for release. As a result a large audience will get exposure to the Maldives advertisements. Among the movies scheduled for release during this period include Piku and Bombay Velvet.

A luxurious resort of the Maldives

Regarding this promotion Mohamed Adam, deputy managing director of MMPRC said: “India remains one of the largest source markets for us and we are confident that this new video campaign in PVR cinema halls will enable us to reach out to the target audience.”

He reiterated why the Maldives is such a popular holiday destination “Maldives is a destination that offers a complete experience be it gourmet food, water activities, relaxation on the beach or world-class spa experience. So whether it is for a honeymoon, a family holiday or just an extended weekend getaway – there is something for everyone.”

A total of 45,587 visitors from India visited Maldives last year which is a growth of 19.9 per cent compared to year 2013.