Cultural Performances in Tokyo to promote Maldives

Maldives Marketing and Public Relations Corporation (MMPRC) together with the collaborated efforts from the Maldives Embassy in Japan have organized activities and events to promote Maldives in the Japanese Market. Through these events, which are set to take place in the largest city of Japan, Tokyo, MMPRC aims to attract and increase the arrivals from the Japanese Market by also promoting the Visit Maldives Year campaign.

These events will be taking place throughout this week at different locations in Japan and would widely showcase the Maldivian culture to the Japanese Market. There will be cultural performances which will take place at three separate events on 26, 27 and 28 August. On the 26th, there would be performance of cultural dance at Akasaka Sacas, Tokyo, which is a high traffic area where a lot of the consumer market would gather, making it a great platform to reach a large number of the general public. On 27th, an event will be held targeting the more high-end, diplomats showcasing Boduberu and dance performances. The final show in Tokyo will be on the 28th where a Boduberu group and cultural dancers will be performing together with top Japanese Artists at the Odaiba Summer Fiesta, which is an annual Music Festival that takes place in Japan. Information about the destination will be disseminated widely throughout the event with special focus on promoting VMY 2016.

Through these promotions, MMPRC can attract a large number of the market and in turn revive the market growth. While the Japanese market arrivals have shown unstable growth, the markets growing trends for overseas travel and the interest of the Japanese to explore more tropical destinations prove its potential to grow with the right marketing reach.

Based on the most recent statistics a total of 2,228 Japanese tourists were recorded to have visited Maldives by June 2015. With these colorful celebrations in Tokyo, MMPRC hopes to gain the once top market to Maldives, as there is a lot of potential for growth from this market.