Maldives wins ‘Best Stand Design’ award at WTM Africa

Maldives’ stand won the award for the Best Stand Design at WTM Africa 2016. The award was received by the Acting Managing Director of Maldives Marketing and PR Corporation, Mr. Haris Mohamed. Other awards given at this fair included Best Stand Personnel, Most Innovative Stand, Best stand for doing Business and Most Responsible Stand. After receiving the award, Mr. Haris Mohamed gave an interview to the WTM organizers and Media.

MMPRC, together with 5 companies from the industry are representing Maldives at the WTM Africa, 3rdEdition held in Cape Town, South Africa. Maldives’ is an active stand showcasing the Maldivian culture and beauty in its theme. While Maldives is participating in this fair for the first time, it is a great opportunity to promote Maldives as a tourist destination whilst creating new business networks and ties in the South African market. The biggest promotional campaign of the year, the Visit Maldives Campaign 2016 is also widely promoted throughout the fair with additional advertising on billboards.

Prizes were given out after a raffle draw with more than 200 entries. The prizes were generously sponsored by Adaaran Resorts Maldives and Beach Wood Hotel, Maafushi Island.

In 2015, the number of tourists from South Africa increased by 39.9% with a total of 4,170 visitors, contributing to 0.3% of the market share. With the right promotion, the market shows great potential for growth.


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