Tourism in the Maldives is now promoted as ecotourism, stated tourism minister Moosa Zameer early Monday.
Speaking to reporters at Ibrahim Nasir International Airport prior to his departure to Germany to participate in the ITB Berlin tourism fair, the minister said that the Maldives is no longer promoted solely for its white sands, but as an environmental friendly exotic nature heritage that supports conservation.
“A major fraction of our efforts to promote tourism targets ecotourism, which is why the environment minister [Thoriq Ibrahim] is accompanying us to the fair,” said Minister Zameer, indicating Minister Thoriq beside him.
Zameer said that around 280 individuals, including staff from the tourism ministry, Maldives Marketing and Public Relations Corporation (MMPRC) and youth from several sectors, are already in Berlin, Germany to participate in various activities planned to promote the Maldives.
The minister also said they will impart information on countermeasures taken against boycott calls for Maldives tourism.
Meanwhile, environment minister Thoriq noted that conservation of the Maldives’ natural environment is key to boosting the island nation’s tourism and economy.
“The Maldives is included among the five countries that supports the greatest coral reefs across the world,” said Thoriq.
ITB Berlin is the world’s largest tourism trade fair, featuring participating countries from all across the globe. In addition to state-run companies, several private firms of the Maldives’ tourism sector also take part in the ITB fair.
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